Saturday, 11 June 2016

Marketing terminology

MARKETING TERMINOLOGY EXPLAINED IN LUCID LANGUAGE.

1)you see a gorgeous girl in a party,you go to her  and say i am smart ,rich and educated.Please marry me.This is Direct marketing.
2)you see a gorgeous girl in a party with an apparent unsmart
boy  friend and you go to her and say donot you think I am better than your present boy friend!This is called in direct marketing.
3)you attend a party and your friend goes to a girl and pointing at you tells her he is very rich and educated ,marry him.This is called Advertising.
4)The girl walks to you and says I know you are rich and educated, can you marry me.This is called Brand recognition
5)you say I am rich and educated and the girl cooly introduces you to her husband.This is called Mismatch in  supply and demand or demand and supply gap
6)Before you say I am rich and educated marry me ,your wife arrives at the scene.This is cslled
Restrictions from entering the new market.
7)You introduce yourself and the girl listens to you carefully with all interest and says ILU.Donot be elated this is a sophisticated way of saying no.i t does not mean I love you but means I !eave you.This is cslled communication gap in marketing
8)You say confidently that I am rich and educated ,marry me and she slaps you tight.zThat is Called customer feed back

The author of this write up was a very very successful  principal Marketing officer of a Nationalised bank and gave shape to the marketing strategies of the zone that brought many laurels for the bank with the help of other young and energetic marketing officers.The entire write up is based on practical experience only.

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